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- be concise
- be clear about the task
- contain only essential information
- have quantified measures
- be memorable
- engage people
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When working with a company we not only define what a good brief should from first principles but what is good for the company. This definition provides the starting point for developing a process for better briefing .
We develop key metrics for each brief and also measurement
systems for the briefing process itself to assess the level of improvement
the new system has produced. |