What briefing need do you have? Do you have a major new project such as launching a new brand or service into the marketplace? Are you looking for new agency partners or do want to develop the relationship on more business-oriented basis with existing partners. We can also help manage the briefing requirements when there is major structural change in the company such as a merger or acquisition. Or maybe it is about training the team or cascading a process to other markets or divisions.

New campaign, product or service launch, brand repositioning etc

Whatever the task the same basic principles can be applied. They work for any communications agency including advertising, design, crm, naming and branding, pr, sponsorship, events etc

Getting the brief right often requires external specialist help. This is particularly true when dealing with a new agency. New relationships provide the opportunity to start with new ground rules and a common vision.

A good brief should ..
Click the link above to find out what makes a good brief

Working with selection companies
Click the link above to find out how the nub work with agency selection companies

Reducing costs through more effective briefing

Industry estimates are that “rework rates” are on average 2 — in other words after the first creative work is shown to the client a further 2 reworks are done before it is bought (credit to Farmer and Company)

If the rework rate could be reduce by just 0.5 the savings are potentially huge.

Reducing costs through more effective briefing

Industry estimates are that “rework rates” are on average 2 — in other words after the first creative work is shown to the client a further 2 reworks are done before it is bought (credit to Farmer and Company)

If the rework rate could be reduce by just 0.5 the savings are potentially huge.

How much does poor briefing cost?
FInd out how by clicking the link above

ISBA training
Find out what the nub does with ISBA by clicking the link above